Insights on marketing, brands and business technology.

Practical guides from our work with businesses across India. New articles are on the way.

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What we're writing about.

Local SEO for Bengaluru businesses: a practical checklist
Digital Marketing

Local SEO for Bengaluru businesses: a practical checklist

How to get your business into Google's map results for the searches that matter.

Coming soon
Where AI actually saves time for small and mid-size businesses
AI Solutions

Where AI actually saves time for small and mid-size businesses

Five workflows where AI pays back fast, and three where it doesn't yet.

Coming soon
Custom ERP vs off-the-shelf: how to decide
ERP

Custom ERP vs off-the-shelf: how to decide

The questions to ask before you commit to an ERP system.

Coming soon
Reels for B2B brands: what works for manufacturers
Social Media

Reels for B2B brands: what works for manufacturers

Content ideas that build trust with dealers and buyers.

Coming soon
What your website needs before you run Google Ads
Websites

What your website needs before you run Google Ads

Tracking, landing pages and speed fixes that cut cost per lead.

Coming soon
When to refresh your brand, and when to leave it alone
Branding

When to refresh your brand, and when to leave it alone

Signs your identity is holding you back.

Coming soon
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